Monday, March 16, 2009

Facebook is Ready to Rule the (Social Network) World

Facebook can't be stopped. Review the article below and discuss the future of Facebook in your eyes. Will this trend fade? Is it just beginning? Discuss your vision for Facebook for the next decade.

JR Raphael, PC World

Mar 16, 2009 4:24 pm


Facebook appears closer than ever to social network domination, if some freshly compiled stats are to be believed. The site has more than doubled its traffic from one year ago, analysis firm Hitwise has found, jumping nearly 150 percent from February of '08 to February 2009.

Astronomical Growth

There's no question Facebook's growth has been astronomical: Since opening its doors to the public back in September of 2006 (the site has been limited only to college students up to that point), Facebook has seen what can only be described as an explosion in use. Founder and CEO Mark Zuckerberg said just a few weeks ago that a million new users are signing up every week in the U.S. alone. Worldwide, the number is projected at 5 million newbies every seven days.

Now, though, it's becoming even more apparent how drastic of a change that's bringing to the overall market. In February of 2009, Facebook received 36.03 percent of all U.S. social network traffic -- an increase of 149 percent from its 14.46 percent total one year earlier. Compare that to MySpace, which dropped 28 percent in the same timespan, falling from 72.92 percent in February of '08 to 52.21 percent in 2009.

Sure, MySpace is still in the lead -- but seeing the two rates of change side-by-side can't be comforting for the folks on Tom Anderson's team. It's akin to the situation in the Web browser world, where IE's crown has slowly but steadily been slipping away. Here, though, the shift is even more extreme. Some tech bloggers have already placed their bets on 2010 for a formal change of guards.

Twitter Integration

Add this into the Facebook win column, too: Just today, Twitter desktop utility TweetDeck announced a new beta version of its software that integrates Facebook functionality as well. TweetDeck 0.24.1 lets you send and receive both tweets and Facebook updates all within a single interface. The software gives you the option of adding a separate section to monitor your Facebook stream right next to your Twitter stuff.

What's perhaps most interesting about the update, though, is that it lets you seamlessly cross-post from one service to the other. Say, for example, you want to share a friend's Facebook status on your Twitter stream. Click a button and you can "retweet" it as if it were a Twitter message. With Twitter's own rapidly expanding adoption, this placement will no doubt be a big boon for the big "F" -- and TweetDeck says even more Facebook-Twitter integration is on the way.

Some may be predicting an inevitable social network backlash in the future, but I suspect any potential doomsday is the furthest thing from the minds of Facebook's elite right now. With the company's mobile growth and Web-wide Facebook Connect system also at play -- not to mention the newly debuted redesign and negative-turned-positive privacy debacle last month -- these days, the view from Mark Zuckerberg's chair has gotta be looking pretty sweet.

3 comments:

  1. I was surprised to read that myspace is d still the leading company but that they were down 28% and how facebook is becoming very popular. You can let your friends view pictures and limit others. It was interesting to learn about tweetdeck and how you can catigorize your friends. They said it takes 12 seconds to load.

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  2. I think Facebook will keep revamping its image to try to stay new and innovative to current and potential new users until they can't squeeze any more money out of it. I think before too long they'll be trying to find more ways to ingrain the site into businesses to try to extend its longevity. One new thing I'd like to see Facebook develop(provided I'd be able to find it on the super magnified and jumbled new layout) is some kind of video conferencing system for users. That would be fun for people who use it to socialize and be useful for businesses who want to incorporate it into their business activities.

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  3. One thing I'm making sure to do is pull contact info from Facebook so that if the site shut down, ran out of money, anything like that, I wouldn't be completely hamstrung by the loss of it. When the CEO talks about how it will "always" be around, that makes me nervous-- it's a for-profit company and when it stops making money, or gets overshadowed by the next thing, it'll fade.

    --Isaac

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